Smoke was the first of her visuals using the Viktrs technology, providing new partnership opportunities, greater audience insight & interaction than ever before. Alongside the release of her single Smoke which reached number 1 in the iTunes UK Country Chart, she is excited to have collaborated with Viktrs, an exciting new brand who are using innovative technology set to be the future of music videos. Throughout 2021, Jade grew her weekly livestream fan-club to nearly 800 members, performed an electric headline performance at Buckle & Boots Festival and was voted the BCMA Female Vocalist of the Year for the third time, having impressed a panel of independent judges drawn from all sectors of the music industry. Beyond her own page, Jade has performed other livestream shows for Song Suffragettes, Buckle & Boots and Modern Age Music. Her weekly viewers rallied to create the “Jade Brigade” fanpage on Facebook where they have produced fan merch and themed challenges to connect with each other and support Jade. Since March 2020 she has performed a weekly livestream gig and unknowingly brought her fans together into a thriving online community. When the UK went into lockdown, shortly after her performance at Country on The Clyde festival in Glasgow, Jade responded to uncertainty with sheer resilience. Like most artists, Jade’s 2020 schedule was greatly impacted by COVID-19. Her honesty stirs up universal feelings to which all can relate. Writing songs about her own life and the people close to her, she forges a connection with every listener. With her production she draws influence from the likes of Maren Morris, Cassadee Pope and Danielle Bradbery, while her lyrical storytelling is inspired by the greats, such as Patsy Cline and Dolly Parton. Jade has mastered a notably British blend of pop and country in her sound. She became a Yamaha endorsed Artist, left her job as a teaching assistant to carve a career in music, and has never looked back. It quickly amassed 23 million views across Facebook and YouTube, and her previously released EP ‘Forget the Night’ shot back into the UK charts, reaching #1 in the country charts and #8 in the official charts.
She writes her truth into her music and makes a friend out of every fan.īorn and raised in a small town in West Yorkshire UK, Jade’s world was burst open in 2017 when a video of her singing with a busker on a night in Leeds went viral.
Jade Helliwell seeks out authenticity in all aspects of life.